Organic growth for organisations that cannot buy attention.
We help organisations reach people without advertising spend. The method was developed in one of the world's most demanding communication environments, with figures that could be verified by others.
What we do
Strategy before content. It sounds obvious, and it is almost never done.
Platforms change constantly. What worked last year rarely works now, and the next change is usually visible well in advance to anyone who knows what to look for. We build the strategy around your message and adjust it as we go.
- Algorithmic content strategy matched to platform and audience
- Organic growth, with no paid reach
- Content that turns complex messages into something people actually see
- Advice that stays ahead of platform changes
- Measurement and reporting on reach, engagement and growth
Who it is for
Built for organisations that are judged on credibility.
Demanding organisations
Businesses that have to be precise, that are judged on credibility, and that cannot advertise their way out of the problem.
Public sector (B2G)
Agencies and public bodies that need to reach their citizens, with small budgets and strict limits on what they can say.
Complex messages
Organisations with messages that are important and difficult at the same time, and that have to land anyway.
Documented results
AIRCOM's channels ranked second across all NATO command channels, behind only NATO HQ's main channel. Source: Allied Command Operations International Evaluation Report (NATO Unclassified, December 2024).
Christian Stenshagen is the standout social media expert I have encountered in NATO. On engagement, reach, and growth, there were months where AIRCOM outperformed even NATO HQ. What sets him apart is his foresight: the ability to identify new methods, reach new audiences, and stay ahead of platform changes before they happen.
Do you have a message that deserves to land?
Tell us about the assignment and we will say whether we think we can help.
Get in touch