Does ChatGPT mention your company when someone asks?
What AEO is, how much search has actually changed, and what decides whether the AI picks you over a competitor.
Insights
Analysis and practical material.
We write about what we work on day to day. What the regulation actually requires. What happens to children and young people on the platforms. What makes a message land without advertising spend.
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Do we need an AI policy?
Short answer: probably, and sooner than you think. What the law actually requires today, and what is still unsettled.
The interest graph is no longer enough: why your website matters more than it has in ten years
Everyone moved their effort to social media. Now AI systems source their answers elsewhere, and the channels you have built are invisible to them.
The five hooks: how platforms are built to hold on to children and young people
Five mechanisms do most of the work. A walkthrough for professionals, written by someone who has built such systems professionally.
EU AI Act Article 4: what the AI competence requirement means for organisations
Since 2 August 2026 the requirement can be enforced. What Article 4 involves, who it applies to, and how you document compliance.
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